In addition to liking the Mexican custom of saying Provecho I also like the common custom of greeting people by kissing them on the cheek.
In Mexico the custom is to greet a person by kissing their right cheek just once. Let me clarify and say that men here don’t kiss each other on the cheek, they usually do a pat on the back kind of hug that is sometimes preceded by a handshake. But men will greet women with a cheek kiss. And women greet both women and men with a cheek kiss.
Not everyone gets a cheek kiss, only certain people in your circle are going to expect one. Neither my husband nor myself greets our housekeeper with a cheek kiss, it just doesn’t feel right. And usually I won’t greet someone I am meeting for the first time with a cheek kiss, but sometimes if they are young, or if we are being introduced by a close friend I will give a kiss to a new acquaintance. And we normally don’t greet neighbors with a cheek kiss because they are too familiar, we see them too often for it to be practical.
But when the person you are greeting is a friend or acquaintance usually a cheek kiss is in order. There are all kinds of cheek kisses and they mean all kinds of things. Some of the more memorable types of cheek kisses are:
~ The “I actually don’t like you but I’m kissing you to be polite” kiss. This one is usually given by and to women. It’s often given as just a “mwah” sound in your right ear, there’s not any touching of cheeks and usually there’s no pretense made to pretend to hug.
~ Then there’s the “I’ve got loads of make-up on (and/or a hat on) so don’t mess me up by touching me” kiss. This one also normally involves just a kiss sound in your ear with no cheek touching. But if there’s an accidental touch, and the person really does like you, they will apologize for the lipstick they just put on your cheek.
~ There’s also the “I don’t want your spouse/partner to realize I like you so I’m going to kiss you just a little wrong and maybe he/she won’t notice” kiss. This kiss is a little too emphatic, sometimes it’s too wet and sometimes it lands too close to the edge of your mouth and doesn’t make it quite onto your cheek proper.
~ But the very best kind of cheek kiss is the “It’s really good to see you” kiss. This is the only kiss that should take place imho. This is the one where you really mean it and they do too and both parties feel totally at ease.
I first learned the “It’s really good to see you” cheek kiss from my husband’s family and Mexican friends back when we were living in the U.S. So by the time I came to Mexico I was used to the cheek kissing custom.
Now, after 8 years of being around lots of cheek kissing Mexicans, I’ve found that greeting people with a cheek kiss is very simply normal. And when I travel back to the U.S. I gleefully inflict cheek kissing on my friends there, whether they are expecting it or not. And if they aren’t quite expecting it I cover my totally intentional cheek kiss by saying “I’m Mexican now, so I can’t help it.” Ha!
I think that the thing I really like about cheek kissing is that it softens the social edge between people, and it does so right at the beginning of the conversation. If you start off with a cheek kiss then you are starting with trust and mutual appreciation.