It’s Not YELLING
Wednesday, February 25th, 2009I want to point out a cultural difference that I often see trip up Americans and other native English speakers when they begin to have dealings with Mexicans. It has to do with writing in ALL CAPS.
On numerous occasions I’ve had my native English-speaking friends tell me that they’ve gotten an email from a Mexican that was written in ALL CAPS. And each time my friend complains that he or she feels offended by the use of ALL CAPS. To an American, and I imagine to others who are native English speakers, getting an email that’s written in ALL CAPS makes you feel like you are being yelled at by the sender. And if the reader feels yelled at before they even begin reading an email it seems natural to expect that the reader might react more negatively to that email than if the same words were written with a normal mix of upper- and lower-case letters.
As a web and graphic designer I’ve studied typography and have learned to convey different moods through the use of different fonts and type styles. Italics feel different from bold. A headline written in all lower-case letters feels different from one written in ALL CAPS. And one of the things I’ve learned is that I’ve got to be very sparing and careful in my use of ALL CAPS, it turns readers away and often makes them not want to read what I’ve written.
So why do so many Mexicans write emails to English speakers in ALL CAPS? Well, to start Spanish is a language that uses accents and other special characters (specifically: á, é, Ã, ó, ñ, ú, ü, ¿double question marks? and ¡double exclamation points!). But there are times when people writing in Spanish can’t or don’t wish to use all those special characters and accents, so it is acceptable in casual situations to write in Spanish using ALL CAPS and to skip the accents.
I understand that this practice of writing in ALL CAPS in Spanish is not acceptable in formal situations, as it is not proper Spanish. And not using accents can lead to confusion about meaning. But in casual emails it is common for many Mexicans to write emails in ALL CAPS and skip the special characters.
So it follows that if you are getting an email in English, from a Mexican whose practice it is to leave the Caps Lock key on at all times, you will get emails in ALL CAPS. Don’t be offended, the person is not yelling at you, and he or she probably has no idea that ALL CAPS feels like yelling to you.